We create new and novel ingredients to help you grow your brand

We are NNb

At NNB, we don’t just create new and novel ingredients, we cultivate successful long-term relationships, which are built through meaningful collaboration and partnerships.

We partner with supplement brands, food & beverage companies, manufacturers, and innovators that are passionate about developing groundbreaking products designed to optimize human health, elevate performance and maximize longevity.

We have decades of experience developing ingredients – from concept to market – and building and growing business in the supplement and raw material industries. With the vision of creating new and novel ingredients to support human optimization, we have earned a prestigious reputation in the market.

Creating. Innovating.

Do you wonder how your brand can stand out in the industry with thousands of suppliers and tens of thousands of ingredients?

It starts with developing novel and unique ingredients.

We can support your growth in many ways – from supplying our branded ingredients that we’ve spent years designing, patenting, researching, and testing, to helping you create your own ingredients.
Our experienced team is equipped to partner with you – as collaborative CREATORS and INNOVATORS – to bring your ingredient ideas to life.

We are global

NNB is an elite global team of over 100 scientists, representing more than 10 countries, who have experience designing and delivering 100’s of unique ingredients.

Meet the Team

Kylin Liao


Mr. Liao is the Founder of NNB Nutrition. He graduated from an elite global university with a Master's degree in Chemistry and he has more than 10 years' experience in the dietary supplement industry.

He has earned a warm reputation for building high-integrity partnerships and delivering quality solutions for his clients. Mr. Liao has a deep passion for human health and longevity and devotes himself to creating unique ingredients designed to help people push their potential of healthy living and optimal performance.

Mr. Liao and his team drive NNB’s success through great passion, proven scientific solutions, outstanding research capabilities, second-to-none quality control and world-class customer service.

Mr. Yuhong Xu


Mr. Xu is the Executive Vice President of NNB Nutrition. He hearned his Master of Business
Administration from an elite global university and has more than 10 years' experience in strategic
management and human resource management.

Mr. Xu has a deep understanding of business management and he utilizes specific
scientific managing methods to lead the team to high-quality and high-efficiency performance.

While sticking to his principles, he solves problems in a flexible and appropriate manner.

Shawn Wells


Known globally for formulations and novel ingredients, Mr. Wells has been dubbed as ``The World's Greatest Formulator`` in the nutritional supplement industry, having formulated over 500 products. He has been integral in the development of 10 novel, patented ingredients, including two of the most popular in energy category: TeaCrine and Dynamine.

He’s been a driving force behind the breakthrough ingredients dihydroberberine, C8 MCTs, and exogenous ketones, as well as many ingredients that NNB has pioneered and innovated.

Through his battles with chronic fatigue, fibromyalgia, depression, obesity, and a pituitary tumor, Shawn's own health journey led him to become a Registered Dietitian, Certified Sports Nutritionist, Fellow in the International Society of Sports Nutrition and a nutritional biochemist.

His scientific expertise has led him to be featured on stages worldwide, as well as top health and lifestyle podcasts and TV news shows, such as FOX and Good Morning Lala Land.

We believe in high-performance and integrity-driven solutions. Our teams’ focus is yours: To lead the industry and change lives, one ingredient at a time.


Scientific Advisory Board

  • Dr. Ralf Jäger
  • Dr. Martin Purpura
  • Shawn Wells
  • Josh Field
  • Dr. Chad Kerksick

Dr. Ralf Jäger

Dr. Ralf Jäger is a world-class inventor of functional foods and dietary supplements ingredients and a leading expert in probiotics and sports nutrition. He has authored numerous peer-reviewed scientific papers, industry publications and mainstream media articles, on sports nutrition, brain, joint, heart and gut health. Having studied at the California Institute of Technology and the University of Bonn, he began his career developing new bio-active ingredients for a leading multi-national billion dollar company and advanced in his career to vice president of marketing and sales before co-founding Increnovo in 2007.

Dr. Martin Purpura

Dr. Purpura is a highly regarded expert in new product development in the nutritional and health category, and squires ideas from concept to development to monetization in the commercial marketplace. His experience in nutrition, research in bioactive ingredients and technologies, regulatory affairs work, and intellectual property management, have aided the development of numerous new products in the nutritional and food & beverage industries

Dr. Purpura is a leader in the development of consumer-friendly products that are safe, clinically proven, and offer healthy and technologically desirable benefits, such as improved shelf-life and/or improved absorption and bioavailability.

Shawn Wells

Having triumphantly battled a number of diseases and obstacles, Mr. Wells’ health journey has led him to become a Registered Dietitian, Certified Sports Nutritionist, Fellow in the International Society of Sports Nutrition, and nutritional biochemist. He’s the author of The ENERGY Formula, and he’s been a guest on various TV shows and top podcasts, including Onnit, Ben Greenfield, Fox News, and more.

Mr. Wells is known globally for formulations and novel ingredients and has been dubbed in the nutritional supplement industry as “The World’s Greatest Formulator”, formulating over 500 products. He was driving force behind dihydroberberine, C8 MCTs, exogenous ketones and so many other ingredients that NNB has pioneered and innovated.

Josh Field

Josh Field is an innovative and energetic business professional with experience in the health and nutrition segment, optimizing workflow, and motivating teams to meet goals with positivity and pride. Recognized for exceptional communication skills while making impactful contributions in both the supplement and food technology industry, Josh has co-founded and operated four successful fitness companies in the past 15 years along with having worked for some very successful food companies such as Quest Nutrition.

Dr. Chad Kerksick

Dr. Kerksick is currently an Associate Professor of Exercise Science in the School of Health Sciences at Lindenwood University and serves as the Director of the Exercise and Performance Nutrition Laboratory (www.lindenwood.edu/epnl). His primary research interests include topics related to exercise and nutrition including and in particular those that involve physiologic, biochemical, cellular and molecular adaptations relative to various forms of exercise and nutrition interventions. His ongoing research continues to examine questions that focus on the accretion of skeletal muscle, nutritional supplementation, weight loss and body composition changes, and the promotion of health and recovery in healthy, active, and clinical populations.

Come Straight to the Source.

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